Product Marketing for the 21st Century

Marketing by definition is all about reaching out to the consumers through targeted messages and by positioning the product based on the pricing, promotion, distribution elements of the marketing mix. Further, the marketers must be able to glocalize or adapt the global brands to local conditions to leverage upon the market power of the specific regions and countries. Further, marketers have obligations towards the consumers and hence must follow ethical norms. Finally, marketers must also be in compliance with the legal and regulatory rules and procedures in vogue in the specific markets that they operate.PricingPricing affects the marketing of a product as it determines the consumer segment that is likely to buy the product. For instance, it is common for marketers to segment the market according to the price range that they are selling the product in. There can be lower priced models for the lower end of the segment, medium priced models and finally, the premium or the upper end models for the upper crust of the market. Pricing is important because it determines the discovered value of the product and can be either undervalued or overvalued leading to the product getting sold in abundance or otherwise. Finally, pricing affects the bottom line of the company since it is the direct determinant of revenues. It is for these reasons that pricing is an important variable in the marketing mix (Blois, 2007, 42).PromotionThe way in which the product is promoted determines the extent to which the marketing campaign is successful in its scope and reach. For instance, targeted promotion at specific consumer segments means that the message that is intended to be sent because of the promotional campaign would be heard in the correct context or not. Successful advertising also impacts the bottom lines of companies since they determine the sales of the product. Finally, promotion is important because without advertising or word of mouth publicity coupled with point of sale promotions, it is difficult for marketers to get their message across and make sure that consumers absorb the message that is being conveyed. It is for these reasons that promotion is considered an important variable in the marketing mix (Egan & Johnson, 2008, 17).DistributionThis variable is usually not given the importance that it ought to be accorded by marketers. The point about distribution being important is that availability and accessibility of the product determine to a great extent how successful it would be in the real world market. For instance, when the latest version of the Apple iPhone 4S debuted recently, the outlets were not stocked with enough products leading to wait times by the consumers making them switch over to substitutes or alternatives. It is for this reason that many marketers design the distribution channels first and then plan their marketing strategies so as to leverage upon the synergies that would accrue from the combination of distribution channels and advertising. Further, many marketers test the products’ applicability and desirability in the market by rolling out test launches in select regions which would ensure that the products and their relevance to the market can be gauged by measuring the response (Kotler & Armstrong, 2010, 80).Marketing in International MarketsAmong the pricing, promotion and distribution elements to be considered for international markets, the following specific elements must be taken into consideration: The pricing must be done based on the local purchasing power determined according to the PPP or Purchasing Power Parity. Next, the promotion must be done in such a way that it is a combination of global brand appeal tailored to local conditions or “Glocal” in approach. Finally, the distribution must take into account the varying needs of the global supply chain and its success would depend on how well the company taps into the specifics of the local market. The point here is that when marketing to international markets, attention must be paid to the fact that there is a need to understand the local conditions and hence blind application of global strategies must be avoided. This means that a “Glocal” approach where the global strategies are adapted to local conditions must be followed so that the product is successful in the local markets.Ethical ConsiderationsThe primary ethical consideration that marketers ought to consider is whether the product being marketed or advertised is according to the normative rules of conduct like not targeting inappropriate advertising at children or using props or visuals that might be offensive to certain groups. The point here is that marketing by definition is all about winning the hearts and minds of consumers and to achieve this, the ethical norms must not be sacrificed. Given the fact that many marketers use messages that use stereotypes, they must be considerate towards minorities, disadvantaged sections and other groups when designing their marketing strategies (Constantinides, 2006, 418).Effect of Legal and Regulatory RequirementsThe legal or regulatory requirements that affect the marketing function include compliance with local labor laws and policies dealing with specific conditions under which the marketers operate in a given market. The fact that each country and region has separate laws for marketers to obey means that they should not only be cognizant of these laws and regulations but also be in compliance with them. It needs to be remembered that punitive action by the regulators impacts the product’s brand value apart from entailing costs that might have to be borne by the companies in marketing the product (Hassan & Submission, 2003, 140).ReferencesBlois, K. (2007). `Business Customers’ Behavior – A Challenge for the Relationship Marketing Concept?’ Journal of Business Market Management 1(1):41-58.Egan & John (2008). `A century of marketing’. The Marketing Review 8(1):3-23.Kotler, P. & Armstrong, G. (2010). Principles of Marketing (12th Edition) (Principles of Marketing). Prentice Hall.Hassan, S. S. & Submission, H. C. (2003). `Global marketing eviews’. Journal of Global Marketing 6(3):139-142.Constantinides, E. (2006). `The Marketing Mix Revisited: Towards the 21st Century Marketing’. Journal of Marketing Management 22(3):407-438.

4 Common Ignored Areas of Website Launching With Suggested Solutions

Launching your company website may or may not give you the positive results for more profits and traffic due to the various factors that come along with it. Webmasters and designers usually fail to achieve long-term website success because they fail to understand what the online communities really want from them and their websites.

Here are the four common errors that most company owners and webmasters make in launching their company websites for the first time.

1. Company Focus. Most companies fail to deliver what the visitors really search for in visiting their website. Companies tend to spend more of their time and space telling people about their company, their achievements and how excellent they are in their field. They even confuse the visitors with such information that people online do not really know how to react on such too long company descriptions but to interpret it as a way of bragging their own companies.

The truth here is that you have to keep your company information on a very concise length with precise description and accuracy on how you can provide reliable answers and solutions to the problems or needs of your visitors and clients. Make your point clear that you are here to help them in every possible way by providing concrete answers and solutions.

2. Cheap Web Design Packages. Some company owners ignore the pricing standards of the different website design packages in relation to quality and excellence that the various packages carry out. A cheap website design package has its hidden downsides that you will find out once you are already into it. Launching your website with a cheap design package can actually harm your reputation or even lose your track on competition due to some insufficient functionalities and capabilities for lasting success in action. The solution here is that you need to find a highly reputable web design service provider that can meet all your needs and expectations for success at a reasonable price.

3. Quality Content. Failure to provide high quality and unique content that will help your visitors and entice their curiosity for more highly in-demand information with your related products and services will make your visitors feel empty and confused. If you want to get endless traffic and higher conversion rates daily with more loyal customers coming your way, then you have to supply as many great contents as possible that is entirely unique and very much informative to capture every buyer’s interests for greater height of success endlessly.

4. Website Optimization & Marketing Strategies. If you have an effective web design with great articles and fast loading time, another error that may hinder your success formula to soar in full gear is the lack of website optimization in terms of SEO analysis and the formulation of marketing strategies or a single strategy to make your website more visible and highly accessible.

Fixing these errors with their respective solutions will make you more aware that each factor is directly related to all the other factors involved here to achieve maximum potentials for website success.

Who Loves Money The Diamond of Internet Marketing Products – Who Loves Money Review

Who Loves Money the latest product launched by the well know internet marketers and affiliate marketers Kyle and Carson. These two pillars of the internet marketing business are the names behind the Wealthy Affiliate brand and various other top selling products like Beating AdWords and Inside the List.

The latest product Who Loves Money will be release on the 1st of May 2007 and has generated a significant buzz around the internet marketer community. According to Kyle and Carson, Who Loves Money is their pride and joy. The duo have promised some pretty big things from the Who Loves Money eBook, including teaching people to become much better marketers and get to the top of their game.

One of the most appealing aspects of the Who Loves Money product is that it promises to teach techniques that are zero risk, and can be implemented without investing a dime of your own money. Now I have being into these type of products for a while and most of them require a fairly substantial outlay of funds. So I for one will be very eager to read and learn these techniques.

The book mainly focuses on how to identify niches and demonstrates a niche that generated over $60 per minute, now who would not like a niche like that, I know I would. They promise a penny pincher technique which I know many of affiliate marketers would love as nowadays with the ever increasing price of PPC ads and various other promotion methods the affiliate marketing game is becoming increasingly expensive and the barriers to entry for new budding marketers are becoming higher.

This book should be an essential addition to all budding and experienced internet marketers. Few products if any have generated the pre launch buzz that this products has so all we can do wait and see what all the fuss is about
In conclusion I for one am eagerly anticipation the launch of the Who loves Money eBook and will be looking feverishly looking for reviews on the Who Loves Money eBook when its is finally launched on 1st May. If the eBook delivers what Kyle and Carson promise then this will be a true diamond for any internet marketer.