5 Things That Are Wrong With Your Product’s Business Plan

Love ‘em or hate ‘em, business plans are a part of every product manager’s life. They should be a part of every company’s product development definition. Because we can’t do it all by ourselves, we need to make use of funding and resources from the company. In order to get what we need, the company insists that we tell them what we’re going to be doing. That’s where the product business case comes in. However, no matter how much time and effort you put into creating one of these things, it will all be for naught if you are making the following 5 mistakes.

5 Business Plan Mistakes That Product Mangers Make

It’s not easy to write a good business plan. Where product managers seem to fall down is when they spend their time writing a business plan that they would like to read – not one that the rest of the company wants to read. If you want to be able to add this skill to your product manager resume, then you’re going to have to become better at doing it. Here are 5 mistakes that we product managers should be careful to avoid when we’re creating our next business plan:

  1. What Problem?: I love technology and I’m sure that you love technology. If you spend your business case writing about the fantastic technology that your product will use and you don’t discuss the customer problem that it will solve, then you’ll be missing the point. A business plan needs to lay out a clearly defined problem and it needs to identify which customer group has that problem.
  2. It’s A Big Market: Often Product Managers just end up saying that the market that they are going after is huge and even if the product ends up just capturing a little bit of it, they’ll do fine. The classic case in the past few years has been products that you want to sell in China – there’s so many people there that there’s no way that my product can fail! The problem with this approach is that it’s actually very hard to make customers aware of your product and then to get your product to them. You may not be able to capture even that small slice of a big market.
  3. Excel Magic: Just because your product is a dog, doesn’t mean that you can’t create fantastic Excel spreadsheet that show just how much money it’s going to make! Look, if the product isn’t going to fly, no amount of financial smoke and mirrors is going hide this fact, so don’t even try.
  4. Dream Team: No product management team has all of the skills that are going to be required to make the product successful. Every team has gaps and your business plan needs to be honest about this. You’ll eventually have to do some work and fill in the gaps. You need to let everyone know that this is a task that you know that you’ll have to do.
  5. No Problems Here: Any business plan that is too optimistic is instantly suspect. Launching and managing a product is hard, there will always be challenges. When you are creating your business plan you need to be upfront about the issues that you are going to be facing. The folks who will be reading your plan will be able to guess some of them and so you may as well let them know that you know.

What All Of This Means For You

In order to get the funding, staffing, and resources that you are going to need in order for your product to be a success, you are going to have to write a business plan. This skill should be a part of every product manager job description. This is how you are going to tell the rest of the company just exactly what you think that you can accomplish with what they give you.

The problem with creating a business plan is that it is all too easy to do it incorrectly. Simple mistakes like talking about technology, not the problem or assuming that you’ll certainly be able to grab at least a portion of a very large market are rookie business plan mistakes that no product manager should make.

Take the time to create a well thought-out business plan. After you’ve created it, sit back and take a careful look at it and see it through the eyes of someone who isn’t so close to your product. By doing this you’ll catch the issues that could delay you’re getting the resources that its going to take in order for your product to be a success.

How to Start an Online Business – 5 Great Ways to Launch Your Business Today

Most people these days are tired, bored, and frustrated with their 9 to 5 job. You don’t feel satisfied with your work, you don’t feel like you have enough time for yourself, and you’re tired of working for “the man”. More and more, we are freeing ourselves from the shackles of big corporations and seeking work alternatives. A great way to have more free time and make more money is to start an online business. There are a number of ways to go about it, and I’ll give you five great ideas you can choose from, from most simple to more advanced. Marketing physical products. In this case, all you have to do to start an online business is create webpages that talk a little bit about a product of your choice, and include a link to a merchant that sells that product (e.g. Amazon). When the visitor buys a product after clicking on your link, you get a certain percentage of the money from that sale. This is called affiliate marketing. Of course, you have lots and lots of webpages that bring you lots of sales every day (which means lots of commission for you).
Create a blog. This involves writing about a topic that you’re passionate about on an regular basis. You find dedicated readers by seeking them out in forums and connecting with people online. To start an online business in blogging successfully, you need to write quality posts that will gain trust from your readers. Then, when you recommend products (either your own or through an affiliate link), you’ll have a greater chance that your readers will buy from you since you have built a trusting relationship.
Article marketing. This is a little bit like blogging but with a twist. To start an online business in article marketing, you’ll be writing articles and submitting them to various article directories. These articles rank high in Google, and you include a link to your website at the end. After providing valuable information in the article, you entice readers to click to your website. Once on your website, you provide more information on the subject and then include a link to the merchant, where you’ll hopefully get a sale.
Run a Pay-per-click campaign Unlike the previous three methods, PPC campaigns are not free. In this method, you pay for advertising space on your search engine of choice that drive targeted traffic to your site. The advantage if you start an online business this way is that PPC campaigns tend to be more sustainable and often make much more money. But you need to know what you’re doing here because it’s easy to lose lots of money if you don’t do it right!
Sell a product. The first four methods were affiliate marketing methods. But if you feel like you’re ready to step it up a notch, you can start an online business by selling your own product. This can be an digital product (e.g. an e-book) or a physical product. The advantage of selling digital products is that there are no manufacturing costs and no inventory. E-books are usually very simple to make, too. And once you have your own product to sell, you can have other affiliate marketers selling your product too!

The Secret of Securing a Popular Dental Practice Online

It is nothing new that the online world has become a bustling platform for businesses which aim to build a strong presence among the prospective customers. Like any other businesses, dentistry also wants its presence on the social networking field. However, if a dentist is busy bringing smiles to patients, then how will he/she keep himself/herself updated, socially since strong networking is not all about Facebook and Twitter?

Interestingly, a healthy online presence for a healthy growing dental practice hangs on to the positive side since more than 70% of consumers look out for a new dentist on Google every day. To practice dentistry online, a focused SEO for dentists has become important. Due to the rising competition online to secure the place on the first pages, a simple website featuring some services and treatments will not make your dental practice popular among your patients.

The first landing page should be interesting and a good website should focus about your USPs, interesting information about dental world and benefits of the customers. Thus, you need an expert who understands the norms of the dental industry and regularly being updated with the current marketing efforts and continuously gather leads to generate online traffic for your website.

So, search engine optimization (SEO) holds certain procedures through which a dental website could be popular. To gain popularity online, a website focussing online dental practices require:

On-page optimization
Keywords Localisation
Link building
Increasing in natural traffic
Cultivating relationships
Good and unique articles and blog postings

Since approximately 97% of consumers continue seeking dental care online, an everyday connection with such consumers is necessary. From rebuilding website of unique domain to optimize content and navigation to identify potential competitors and customers, SEO is an ideal plan that will push the dental practice higher on the first ten pages. It also enables to reinvigorate social efforts by cultivating networks with top notch level dentist websites and forums.

For a better SEO, a website should be attractive and the content should be compelling and fresh. Both fuses to give a dramatic effect for search engine results. Next, your website needs to be localized through specific keywords that will help customers easily land on the search result web page. Implementing dental SEO that is combined with dental knowledge and technological expertise, the use of strong keywords will help the customers to find out a good dentist online.

Google is the all-embracing inspiration for allowing new updates and call for fresh sites with unique content. Social networking has brought people from every cut and corners at one place and thus, SEO for dentists grab this massive opportunity to get you more new patients. HIGH RANKING is the key to any SEO success which will bring your practice thousand of money in your new found income.