The Long and Windy Road of One Woman’s Experience Launching an Online Business

Just because you build it doesn’t mean they will come. I learned this the “hard’ way. Getting into an online business is not as easy as some would lead you to believe. In fact those ads you see on starting an online business for free are just not the whole truth. I don’t mean to be negative or bad mouth those well meaning entrepreneurs; but the truth of the matter is setting up an online business is no easy feat. Especially if one is not so technically inclined. Don’t get me wrong, anyone can do it if they have the patience, fortitude, and the tenacity to keep going regardless of how many road blocks they hit.

In all fairness there are some really great mentors and coaches out there, who have courses for sale that will give you step by step instructions for getting online and I have been privileged to follow a few for only a few hundred dollars (told you it isn’t free). But what these courses didn’t tell me is that not everything works as planned. I lost many days trying to create sales pages using a “free” html drag & drop tool that turned out to be blowing away code every time I changed views. Or that merchant sites have the right to tell you what can and cannot be in your “pitch” page; fair enough but when that thing is your main drawing card and doesn’t contravene any laws or not in poor taste, it hurts. (I wanted to advertise that the proceeds from my product were going to two of my favourite charities)

And then there is the cost factor, domain name, hosting services, web site design, Search Engine Optimization, (who knew there was a charge for that), and merchant fees, and so on, and so on. It is amazing how much money one can spend while sitting in their PJs drinking coffee, all in the name of free internet enterprise entrepreneur.

Then the big day finally arrives, your e-book is ready, pitch page is up and running, you bank account is linked to the merchant all ready to accept those money making transactions; and you wait, and wait, and wait. Still no money…so how exactly does this “viral explosion” work?

In fact not only is there no buying or selling, there isn’t even traffic going to the site (pitch page), you check “Google analytics”; uhmm map show visits from around the globe but they are bouncing right off again; what’s that about?

So just because I built it doesn’t mean they came (where is Kevin Costner when you need him). Back to the drawing board maybe I missed a step or a lesson or maybe I need another course. I’m sure someone is making money out there, living the dream as they say. So being the dog with a bone that I am here I go again; stay tuned I’ll keep you posted on how I do.

5 Things That Are Wrong With Your Product’s Business Plan

Love ‘em or hate ‘em, business plans are a part of every product manager’s life. They should be a part of every company’s product development definition. Because we can’t do it all by ourselves, we need to make use of funding and resources from the company. In order to get what we need, the company insists that we tell them what we’re going to be doing. That’s where the product business case comes in. However, no matter how much time and effort you put into creating one of these things, it will all be for naught if you are making the following 5 mistakes.

5 Business Plan Mistakes That Product Mangers Make

It’s not easy to write a good business plan. Where product managers seem to fall down is when they spend their time writing a business plan that they would like to read – not one that the rest of the company wants to read. If you want to be able to add this skill to your product manager resume, then you’re going to have to become better at doing it. Here are 5 mistakes that we product managers should be careful to avoid when we’re creating our next business plan:

  1. What Problem?: I love technology and I’m sure that you love technology. If you spend your business case writing about the fantastic technology that your product will use and you don’t discuss the customer problem that it will solve, then you’ll be missing the point. A business plan needs to lay out a clearly defined problem and it needs to identify which customer group has that problem.
  2. It’s A Big Market: Often Product Managers just end up saying that the market that they are going after is huge and even if the product ends up just capturing a little bit of it, they’ll do fine. The classic case in the past few years has been products that you want to sell in China – there’s so many people there that there’s no way that my product can fail! The problem with this approach is that it’s actually very hard to make customers aware of your product and then to get your product to them. You may not be able to capture even that small slice of a big market.
  3. Excel Magic: Just because your product is a dog, doesn’t mean that you can’t create fantastic Excel spreadsheet that show just how much money it’s going to make! Look, if the product isn’t going to fly, no amount of financial smoke and mirrors is going hide this fact, so don’t even try.
  4. Dream Team: No product management team has all of the skills that are going to be required to make the product successful. Every team has gaps and your business plan needs to be honest about this. You’ll eventually have to do some work and fill in the gaps. You need to let everyone know that this is a task that you know that you’ll have to do.
  5. No Problems Here: Any business plan that is too optimistic is instantly suspect. Launching and managing a product is hard, there will always be challenges. When you are creating your business plan you need to be upfront about the issues that you are going to be facing. The folks who will be reading your plan will be able to guess some of them and so you may as well let them know that you know.

What All Of This Means For You

In order to get the funding, staffing, and resources that you are going to need in order for your product to be a success, you are going to have to write a business plan. This skill should be a part of every product manager job description. This is how you are going to tell the rest of the company just exactly what you think that you can accomplish with what they give you.

The problem with creating a business plan is that it is all too easy to do it incorrectly. Simple mistakes like talking about technology, not the problem or assuming that you’ll certainly be able to grab at least a portion of a very large market are rookie business plan mistakes that no product manager should make.

Take the time to create a well thought-out business plan. After you’ve created it, sit back and take a careful look at it and see it through the eyes of someone who isn’t so close to your product. By doing this you’ll catch the issues that could delay you’re getting the resources that its going to take in order for your product to be a success.

The Importance of Workplace Safety Posters

Workplace safety posters play an important role in effective safety communications, safety precautions and safety warnings to workers. It is one kind of safety communication. Their applications in chemical industries are very common where various potential hazards present.

Safety regulations and legal require the use of workplace safety posters. Generally, these posters have to be placed in workplaces where hazards exist. They warn workers about specific hazards that accompany their jobs and naturally appear in such workplaces.

Government or Department of Labor in each country has may already established the required workplace safety posters. And in some cases, the government has prepared these printed posters that can be used directly.

When the safety regulation requires such posters application, there will be certain penalties or fines for violations. In general, the employers will be fined when workers get injured due to lack of safety posters as required by the regulations.

Some employers may think that these posters for workplace are only devoted for the workers or employees. But, actually they are wrong. These posters are purposed to protect both workers and employers.

Employers would not responsible for any incident happen in the workplace if they have applied the required posters. As an example is the usage of eye goggle. When the employers have displayed the poster of eye goggle according to the regulation, then when worker or employee gets injured by chemical splash without using eye goggle, the employer does not responsible. The reverse condition is also applied.

However, before displaying any safety posters in the workplaces, always bear in mind that these posters should be relevant, clear and to the point. Use only common words and communicative images or pictures to get workers’ attention.