Life-Fitness Equipment – Understand the Concept

Once you initiate a fitness training program, a bodybuilding program or any other training regimen to amplify your health and physical fitness, you have the option of registering in a local fitness center or gym, or setting up your home gym. Home fitness equipment are currently very popular due to their convenience and easy acquisition. It is in this acquisition process of home gym equipment that the concept of life fitness equipment accrues.

Introducing Life Fitness equipment

The phrase life fitness equipment refers to the lifetime equipment acquisition whereby the equipment you buy is warranted for their life duration. In short, therefore, life fitness equipment refers to lifetime fitness equipment. Those who have encountered the term may not be totally familiar with the concept. If however you are intent on setting up a home gym for your physical fitness training of bodybuilding, it is important that you consider the importance and the essential meaning of lifetime equipment.

Purchasing lifetime or life fitness equipment means that the equipment you purchase come with a lifetime warranty. That is just about the best deal available in your local exercise equipment store.

Why Life fitness Equipment is a Viable Choice

The following are some of the reasons why you might consider buying life fitness equipment:

Fitness aids and equipment are very expensive and not the kind of investments you would wish to be buying every now and then if you can avoid it
With regular exercises, common fitness aides and equipment usually break down and become dysfunctional such that they hinder beneficial workouts unless you buy a replacement
Insurance covers for your home gym equipment is a more expensive option when it comes to break down, wear and tear
The convenience of knowing that your equipment will be serviced or replaced anytime it stops working efficiently, instead of having to carry out another odious shopping
In short, life fitness equipment might end up saving you a lot of time, money and trouble. Almost all types of equipment will and do break down with continued use. Whether it is furniture, cell phones, vehicles, machines or whatever else, breakage and wear and tear is a norm in the use of machines.

Your equipment is also as prone to breakage and wear and tear. You therefore need the assurance of a lifetime guarantee that the equipment will always be replaceable and or repairable at no additional cost. That is the essence of lifetime warranty carried by life fitness equipment.

Conclusion

Fitness equipment is a formidable investment. Setting up a home gym is something that should be covered by a warranty or insurance of sorts. In this regard, life fitness equipment is just about the best available option. Ideally, the lifetime warranty is offered by manufacturers and extended by equipment stores and other retailers within your local setting. Ensure that you check for such provisions when buying your home gym equipment and specifically ask for the equipment that carries with it a lifetime warranty. Additionally ensure that:

1. The price is acceptable in comparison with the normal pricing of the equipment i.e. It should not go beyond 20% of the normal price

2. The condition of the equipment while at the fitness equipment store should be brand new and functional

3. The lifetime warranty documentation properly signed by the equipment store as provided for by the manufacturer

4. The terms spelt out in the lifetime warranty to include replacement and repairs without excluding your typical usage of the equipment i.e. Some contracts will exclude electrical-fault-caused damage from warranty cover which is a trick you must avoid

5. The reliability and or dependability of the local store or manufacturer to follow through on their word based on their track record, customer support and customer satisfaction history

There is a link between a bodybuilding lifestyle and optimal health. Once an individual strikes that link, he or she attains optimal physical fitness as a by-product. With the right information, you can easily set up a training regimen that is centered on bodybuilding health. From this program, muscle mass and strength will accrue and with it physical fitness.

Product Marketing for the 21st Century

Marketing by definition is all about reaching out to the consumers through targeted messages and by positioning the product based on the pricing, promotion, distribution elements of the marketing mix. Further, the marketers must be able to glocalize or adapt the global brands to local conditions to leverage upon the market power of the specific regions and countries. Further, marketers have obligations towards the consumers and hence must follow ethical norms. Finally, marketers must also be in compliance with the legal and regulatory rules and procedures in vogue in the specific markets that they operate.PricingPricing affects the marketing of a product as it determines the consumer segment that is likely to buy the product. For instance, it is common for marketers to segment the market according to the price range that they are selling the product in. There can be lower priced models for the lower end of the segment, medium priced models and finally, the premium or the upper end models for the upper crust of the market. Pricing is important because it determines the discovered value of the product and can be either undervalued or overvalued leading to the product getting sold in abundance or otherwise. Finally, pricing affects the bottom line of the company since it is the direct determinant of revenues. It is for these reasons that pricing is an important variable in the marketing mix (Blois, 2007, 42).PromotionThe way in which the product is promoted determines the extent to which the marketing campaign is successful in its scope and reach. For instance, targeted promotion at specific consumer segments means that the message that is intended to be sent because of the promotional campaign would be heard in the correct context or not. Successful advertising also impacts the bottom lines of companies since they determine the sales of the product. Finally, promotion is important because without advertising or word of mouth publicity coupled with point of sale promotions, it is difficult for marketers to get their message across and make sure that consumers absorb the message that is being conveyed. It is for these reasons that promotion is considered an important variable in the marketing mix (Egan & Johnson, 2008, 17).DistributionThis variable is usually not given the importance that it ought to be accorded by marketers. The point about distribution being important is that availability and accessibility of the product determine to a great extent how successful it would be in the real world market. For instance, when the latest version of the Apple iPhone 4S debuted recently, the outlets were not stocked with enough products leading to wait times by the consumers making them switch over to substitutes or alternatives. It is for this reason that many marketers design the distribution channels first and then plan their marketing strategies so as to leverage upon the synergies that would accrue from the combination of distribution channels and advertising. Further, many marketers test the products’ applicability and desirability in the market by rolling out test launches in select regions which would ensure that the products and their relevance to the market can be gauged by measuring the response (Kotler & Armstrong, 2010, 80).Marketing in International MarketsAmong the pricing, promotion and distribution elements to be considered for international markets, the following specific elements must be taken into consideration: The pricing must be done based on the local purchasing power determined according to the PPP or Purchasing Power Parity. Next, the promotion must be done in such a way that it is a combination of global brand appeal tailored to local conditions or “Glocal” in approach. Finally, the distribution must take into account the varying needs of the global supply chain and its success would depend on how well the company taps into the specifics of the local market. The point here is that when marketing to international markets, attention must be paid to the fact that there is a need to understand the local conditions and hence blind application of global strategies must be avoided. This means that a “Glocal” approach where the global strategies are adapted to local conditions must be followed so that the product is successful in the local markets.Ethical ConsiderationsThe primary ethical consideration that marketers ought to consider is whether the product being marketed or advertised is according to the normative rules of conduct like not targeting inappropriate advertising at children or using props or visuals that might be offensive to certain groups. The point here is that marketing by definition is all about winning the hearts and minds of consumers and to achieve this, the ethical norms must not be sacrificed. Given the fact that many marketers use messages that use stereotypes, they must be considerate towards minorities, disadvantaged sections and other groups when designing their marketing strategies (Constantinides, 2006, 418).Effect of Legal and Regulatory RequirementsThe legal or regulatory requirements that affect the marketing function include compliance with local labor laws and policies dealing with specific conditions under which the marketers operate in a given market. The fact that each country and region has separate laws for marketers to obey means that they should not only be cognizant of these laws and regulations but also be in compliance with them. It needs to be remembered that punitive action by the regulators impacts the product’s brand value apart from entailing costs that might have to be borne by the companies in marketing the product (Hassan & Submission, 2003, 140).ReferencesBlois, K. (2007). `Business Customers’ Behavior – A Challenge for the Relationship Marketing Concept?’ Journal of Business Market Management 1(1):41-58.Egan & John (2008). `A century of marketing’. The Marketing Review 8(1):3-23.Kotler, P. & Armstrong, G. (2010). Principles of Marketing (12th Edition) (Principles of Marketing). Prentice Hall.Hassan, S. S. & Submission, H. C. (2003). `Global marketing eviews’. Journal of Global Marketing 6(3):139-142.Constantinides, E. (2006). `The Marketing Mix Revisited: Towards the 21st Century Marketing’. Journal of Marketing Management 22(3):407-438.

How to Start an Online Business – 5 Great Ways to Launch Your Business Today

Most people these days are tired, bored, and frustrated with their 9 to 5 job. You don’t feel satisfied with your work, you don’t feel like you have enough time for yourself, and you’re tired of working for “the man”. More and more, we are freeing ourselves from the shackles of big corporations and seeking work alternatives. A great way to have more free time and make more money is to start an online business. There are a number of ways to go about it, and I’ll give you five great ideas you can choose from, from most simple to more advanced. Marketing physical products. In this case, all you have to do to start an online business is create webpages that talk a little bit about a product of your choice, and include a link to a merchant that sells that product (e.g. Amazon). When the visitor buys a product after clicking on your link, you get a certain percentage of the money from that sale. This is called affiliate marketing. Of course, you have lots and lots of webpages that bring you lots of sales every day (which means lots of commission for you).
Create a blog. This involves writing about a topic that you’re passionate about on an regular basis. You find dedicated readers by seeking them out in forums and connecting with people online. To start an online business in blogging successfully, you need to write quality posts that will gain trust from your readers. Then, when you recommend products (either your own or through an affiliate link), you’ll have a greater chance that your readers will buy from you since you have built a trusting relationship.
Article marketing. This is a little bit like blogging but with a twist. To start an online business in article marketing, you’ll be writing articles and submitting them to various article directories. These articles rank high in Google, and you include a link to your website at the end. After providing valuable information in the article, you entice readers to click to your website. Once on your website, you provide more information on the subject and then include a link to the merchant, where you’ll hopefully get a sale.
Run a Pay-per-click campaign Unlike the previous three methods, PPC campaigns are not free. In this method, you pay for advertising space on your search engine of choice that drive targeted traffic to your site. The advantage if you start an online business this way is that PPC campaigns tend to be more sustainable and often make much more money. But you need to know what you’re doing here because it’s easy to lose lots of money if you don’t do it right!
Sell a product. The first four methods were affiliate marketing methods. But if you feel like you’re ready to step it up a notch, you can start an online business by selling your own product. This can be an digital product (e.g. an e-book) or a physical product. The advantage of selling digital products is that there are no manufacturing costs and no inventory. E-books are usually very simple to make, too. And once you have your own product to sell, you can have other affiliate marketers selling your product too!